Social Media is generally known as a place for entertainment, a place to receive news of various events worldwide as well as catch up with what is happening with different people around the world. Some social media platforms use pictures only to relay the message while others need whole written articles.
Different people associate themselves with different social media platforms depending on their taste and the kind of people they relate to. One question that always pops up on many people’s mind is if one can make money on social media. The platforms are easy to navigate, easy to post information and to access what others have posted but how do you turn this into a source of income.
There are people making money from social media in different ways, it takes time to build up a business but with the right tools and knowledge, so many people have been able to turn their platforms to a source of income.
1. Selling your own products and services.
Some social media platforms such as Facebook and Instagram use a form of visual communication through colourful pictures as the main way to attract an audience. This two platforms also have a business aspect side where they allow one to open a business account interlink the two accounts with each other and provide a chance to write down your business contacts and location. Adding pictures and short videos of your products with a small caption and price is another option. They also offer advertisement options to reach a bigger audience and at a reasonable fee which also helps grow your account followers.
If you have a website for your products and service, you can add in the use of Pinterest to market as it also does well with visuals as well as website links. Youtube channel is also another platform to market your products by creating short demo videos and marketing scripts.
If you are thinking of doing some online advertisements for your products, you can consider advertising on Google Adwords with a guarantee of getting your products noticed, clicks to your websites, calls to your business or visit/booking to your store or shop.
2. Brand promotions and partnership
There are some people who have a very big following or audience on social media platforms and are very engaging with very interactive posts. With a big audience, it is possible to partner with big brands that are trying to get their products in the market. You can either post their well-created advertisements in your platform or create your own content in regard to the product that will be engaging to your audience. This will depend on the kind of contract you sign with the brand.
3. Affiliate Marketing
If you have no products to sell or do not have a big following to qualify for brand promotions, you can join an affiliate program where you get to market other people’s products. One of the biggest affiliate programs is the Amazon Affiliate, run by Amazon which is one of the biggest online selling platforms.
To become an affiliate, you have to fill out their memberships forms, once you qualify you will get unique links for various products. On social media, you can write some captivating caption for the products you upload on your platform and add in a link that will lead one to the product. When one clicks the link and buys the product, you are paid a commission from the sale.
4. Social Media Manager/ Virtual assistant
The largest corporate or popular personality who has a busy schedule is always looking for people to manage their social media accounts. This is because they need to keep up with their audience and engage with them continually despite their busy schedule. To achieve this, they tend to hire people who can manage these accounts for them and engage their audience. If you are good at public relations, you can take this up as part of your career and apply for such job opportunities either part-time or full-time.
5. Creating Content/Influencer
There are people who can be very good entertainers and always create interesting and captivating skits that draw a very big audience. If you are one of these people who has a big influence on social media, you can make money out of it. By the use of the YouTube channel, you can create captivating videos that pull an audience. Once you have a big audience, you can apply for the YouTube Partnership and make money from ads.
Facebook also has a partnership program though it has more strict requirements as compared to YouTube if you have a good audience and marketing strategy, you apply to one of their programs.
As an influencer, you can come up with hashtags or phrases that trend on social media and pull a large following. You can use these popular hashtags to promote various products or services just like in advertising.
The best way to grow your audience or following on Social Media
One thing is for sure if you don’t have your own products or services, making money with the other methods mentioned above can be a hard task if you don’t have a big audience or influence on social media.
Below are some of the ways to grow an audience:
- Choose a niche, specialize in one area of interest e.g travel, animals, comedy, music, cooking etc. Stick to your choice of niche and build your content around it.
- Be very active in your social media accounts and always post captivating content at least once a day to keep your audience engaged.
- Make use of relevant hashtags in your posts and always observe currents trends especially what other influencers are doing to engage their audience.
- Engage your audience by encouraging them to leave comments on what they think about your post.
- Join a network of Social Media Influencers to learn and build each other on the online space. If you would like to learn how to make money online, join a community of online entrepreneurs at Wealthy Affiliate for free and start your journey to an online career.